When Yoplait Yogurt Gives a Portion of Its Profits to Breast

question 20

Multiple Choice

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research, it is using

• A)promotion.
• B)integrated marketing communications.
• C)charity marketing.
• D)charitable promotion.
• E)cause-related marketing.

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Definitions:

Deflation

An economic condition characterized by a decrease in the price levels of goods and services.

Investment

The action or process of allocating resources, usually money, with the expectation of generating an income or profit.

Consumer Culture

A society focused on the buying and selling of goods and services, where consumer preferences drive business practices and social trends.