The Basic Promotional Objective Underlying a Magazine Advertisement with a Direct-Response

question 111

Multiple Choice

The basic promotional objective underlying a magazine advertisement with a direct-response information form that requests the reader to complete and mail the form to receive additional information is to

• A)retain loyal customers.
• B)facilitate reseller support.
• C)reduce sales fluctuations.
• D)stimulate primary demand.
• E)identify prospects.

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Definitions:

Preparation Stage

A phase in behavior change models where individuals are getting ready to adopt new habits or abandon old ones.

Action Stage

A phase in the process of change where individuals actively implement strategies to alter a problematic behavior or condition.

Theory Of Planned Behavior

A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering the attitude towards the behavior, subjective norms, and perceived behavioral control.

Perceived Behavioral Control

A concept within the Theory of Planned Behavior that reflects an individual's belief in their ability to control their behaviors.