Slow Feedback, High Absolute-Dollar Outlay, and Difficulty in Measuring Effects

question 39

Multiple Choice

Slow feedback, high absolute-dollar outlay, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient?

• A) Advertising
• B) Public relations
• C) Sales management
• D) Sales promotion
• E) Personal selling

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Definitions:

SJSU Freshmen

A specific group of first-year students at San Jose State University.

Average College Freshman

A hypothetical or statistical representation of an incoming college student based on average attributes or characteristics.

Z-test

A Z-test is a statistical test used to determine whether two population means are different when the variances are known and the sample size is large.