Which of the Following Are Personal Informal Exchanges of Communication

question 67

Multiple Choice

Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?

• A)Guerilla communication
• B)Word-of-mouth communication
• C)Buzz marketing
• D)Viral marketing
• E)Conversational promotion

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Definitions:

Profit-Sharing

A company program that gives employees a share in the profits of the company, often based on the company's earnings over a specific period.

Good-Will

The intangible asset representing the value of a business's reputation, customer relationships, and overall standing in the community.

Expenses

Costs incurred in the undertaking of a business or the execution of a task.

Gross Returns

Total revenue generated by an investment before any deductions for expenses or taxes.