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Several Forms of Promotion Can Be Used to Complement Personal

question 171

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Several forms of promotion can be used to complement personal selling efforts.


Definitions:

Programmed Decision

A decision made in response to a recurring problem that involves a procedure or rule for its resolution.

Crisis Decision

Occurs when an unexpected problem can lead to disaster if not resolved quickly and appropriately.

Certainty

The state of being completely confident or assured about something, without any doubt.

Jeopardy

A situation involving exposure to danger, risk, or harm.

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