Use the Following to Answer the Questions

question 20

Multiple Choice

Use the following to answer the questions.
Landry Restaurants,Inc.owns a number of different franchised restaurants,including the Rain Forest Cafe and their recent addition,the T-Rex Cafe.Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience.At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish.Periodically,the rain forest explodes with the sound of waterfalls and birds.Giant stuffed monkeys,parrots,and other jungle creatures are planted within the landscape.The Rain Forest Cafe also contains a gift shop,where customers can purchase t-shirts,hats,and other items emblazoned with the Rain Forest logo.The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience.The T-Rex Cafe offers guests a hands-on prehistoric experience,including educational,interactive computer screens.Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire.The T-Rex Cafe also has a gift shop,where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur,through "Build-a-Dino" by the "Build-a-Bear" franchise.
-Refer to Scenario 15.1.The unique dining experiences offered by the Rain Forest Cafe and T-Rex Cafe represent the strategic issue of ____ addressed by the restaurants.

• A) retail location
• B) product mix
• C) retail positioning
• D) the wheel of retailing
• E) customer segmentation

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Definitions:

Open Door Policy

A business strategy or principle that allows for transparency and open communication within a company or organization.

Due Process Rights

Legal guarantees that ensure fair treatment through the normal judicial system, especially as a citizen's entitlement.

Ombudsman

An independent officer appointed to investigate individuals' complaints against maladministration or violation of rights by public authorities or organizations.

Weingarten Rights

The right of unionized employees to have union representation during investigatory interviews that they believe could result in disciplinary action.