Use the Following to Answer the Questions

question 30

Multiple Choice

Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 15.2.When Lands' End sells its products through a catalog or the Internet,it is most likely a(an) ____,selling through ____.

• A) off-price retailer; direct marketing
• B) mass merchandiser; retail outlets
• C) retailer; direct marketing
• D) specialty retailer; retail outlets
• E) category killer; direct marketing

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Definitions:

Refusal

The act of declining to accept or comply with something such as an offer, proposal, or instruction.

Unilateral Change

Actions taken by an employer to alter conditions of employment (such as wages, hours, or terms) without consent or negotiation with the labor union.

Labor Market Trends

Observations and predictions concerning the changing dynamics of the workforce and employment opportunities.

Future Staffing Levels

Predictions or estimations of the number of employees that will be needed in the future to effectively run an organization or business.