When Products Are Presented to Television Viewers, Who Can Purchase

question 45

Multiple Choice

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.

• A) telemarketing
• B) television marketing
• C) direct-response marketing
• D) e-marketing
• E) television home shopping

---

Definitions:

Biocratic Control

A form of control characteristic of post-Fordist organizations in which the focus is on capturing “life itself” (bios) by erasing the distinction between work and life.

Direct Control

A management or governance approach where orders, rules, and decisions are explicitly stated and enforced by a central authority.

Coercive

Relating to or using force or threats to persuade someone to do something against their will.

Less Explicit

Describing something that is not clearly or directly expressed, leaving room for interpretation or assumption.