Use the Following to Answer the Questions

question 183

Multiple Choice

Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 15.2.In comparison to Lands' End,Sears has a product mix that is most likely

• A) wider but not deeper.
• B) deeper but not wider.
• C) wider and deeper.
• D) narrower and deeper.
• E) narrower,but not deeper.

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Definitions:

Incremental Annual Cash Flow

Incremental Annual Cash Flow is the additional cash flow an enterprise generates from taking on a new project or investment, over its existing cash flow.

MACRS Depreciation

A method of depreciation used for tax purposes in the United States which allows businesses to recover their investments in certain property over a specified life.

Lease

An agreed contract in which the lessor permits the lessee to utilize an asset for a set duration in return for regular payments.

Tax-Oriented Lease

A financial lease in which the lessor is the owner for tax purposes. Also called a true lease or a tax lease.