Use the Following to Answer the Questions

question 190

Multiple Choice

Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 15.2.The move to sell Land's End products inside of Sears' stores may lead to potential problems with the customer's perception of Lands' End quality,in part due to the functional and psychological picture in the consumer's mind of Sears' stores.This picture is called the ____ of Sears.

• A) store location
• B) atmospherics
• C) product depth
• D) store image
• E) interior persona

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Definitions:

Input

Resources such as labor, materials, and capital that are used in the production process to create goods or services.

Returns To Scale

The speed at which production levels rise in reaction to an equal rise in all resources, including labor and capital.

Marginal Product

The extra output or benefit received from using one additional unit of a resource.

Factor X

A term used to denote an unknown or unspecified factor in various contexts, such as productivity, growth, or other economic models.