When Considering the Best Channel to Use, All of the Following

question 160

Multiple Choice

When considering the best channel to use, all of the following are true with regard to larger firms except they

• A) can use an extensive product mix as a competitive tool.
• B) may be better able to negotiate better deals with vendors or other channel members.
• C) may have more distribution centers.
• D) may have the resources to develop their own sales force.
• E) may be better suited to serve customers in a particular region.

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Definitions:

Erie Canal

A historically significant man-made waterway in New York State, opened in 1825, which connected the Great Lakes with the Atlantic Ocean, facilitating trade and migration.

Steel Plow

An agricultural implement invented by John Deere, making it easier to till the tough prairie soil of the United States.

Factory System

A method of manufacturing using machinery and division of labor, characteristic of the Industrial Revolution, and significantly evolved from previous methods of manual and home-based production.

Power-Driven Machinery

Machines that operate using an external source of power, such as electricity, steam, or fuel, allowing for more efficient production processes in various industries.