Select the Greatest Advantage of Horizontal Channel Integration

question 187

Multiple Choice

Select the greatest advantage of horizontal channel integration.

• A) The flexibility of the channel is decreased.
• B) The markets are more heterogeneous.
• C) The expanded number of units is coordinated.
• D) Efficiencies in advertising, marketing research, and purchasing are increased.
• E) Planning and research are increased to cope with increased competition.

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Definitions:

Autarky

An economic system or condition of self-sufficiency where a country or entity does not engage in international trade, but relies on its own resources.

International Trade

The exchange of goods and services across international borders, driven by comparative advantage, which allows for increased efficiency and welfare.

Wooden Furniture

Furniture made from wood materials, valued for its aesthetics, durability, and inherent natural beauty.

Price

The amount of money expected, required, or given in payment for something.