Use the Following to Answer the Questions

question 109

Multiple Choice

Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 14.1.Liz Claiborne,Inc.uses which type of channel of distribution for its premium brands?

• A) A short,direct channel
• B) A long,direct channel
• C) Dual distribution
• D) Horizontal integration
• E) Intensive distribution

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Definitions:

Sexually Transmitted Infection

A sexually transmitted infection (STI) is an infection that is primarily spread through sexual contact.

Nocturnal Emission

An involuntary ejaculation of semen that occurs during sleep, also known as a wet dream.

Erectile Disorder

A form of sexual dysfunction where there's a lack of ability to achieve or preserve an erection of the penis throughout sexual activities.

Sexual Dysfunction

A problem that prevents an individual or couple from experiencing satisfaction from sexual activity.