Use the Following to Answer the Questions

question 49

Multiple Choice

Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 14.1.Which of the following is most likely the primary factor Liz Claiborne,Inc.used when selecting the marketing channel for its Juicy Couture brand?

• A) characteristics of the intermediaries
• B) product attributes
• C) type of organization
• D) marketing environmental forces
• E) competition

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Definitions:

Conditioned Emotional Responses

Emotional reactions that have been learned through classical conditioning, such as fear or joy associated with specific stimuli.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is initially elicited by the second stimulus is eventually elicited by the first stimulus alone.

Observational Learning

A learning process where individuals acquire new behaviors, skills, or attitudes by watching others, particularly those they consider models.

Bobo Dolls

Inflatable dolls used in a series of experiments by psychologist Albert Bandura to study children's behavior after observing an adult model acting aggressively towards the doll.