If Ralph Lauren,a Designer of Fine Clothing,authorized Dan River Mills

question 214

Multiple Choice

If Ralph Lauren,a designer of fine clothing,authorized Dan River Mills to market a line of sheets under the Ralph Lauren name-this arrangement is an example of

• A) brand extension.
• B) brand licensing.
• C) product continuation.
• D) private branding.
• E) individual branding.

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Definitions:

Central DC

A principal distribution center in a logistics network where products are received from suppliers and then distributed to various retail or end points.

Suppliers

Entities that provide goods and services needed by a company to produce its own products.

Retailers

Businesses that sell goods directly to consumers, acting as the final link in the supply chain between manufacturers and the end customer.

Mumbai Dabbawalas

A cost-effective and highly dependable service in Mumbai, India, for delivering and collecting lunchboxes.