Use the Following to Answer the Questions

question 37

Multiple Choice

Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 13.1.The Pillsbury branding policy is most likely

• A) individual branding.
• B) family branding.
• C) brand extensions.
• D) co-branding.
• E) brand licensing.

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Definitions:

Hormone Secretions

The process by which endocrine glands produce and release hormones into the bloodstream to regulate the body's functions.

Pupil Dilation

The process by which the pupil, the circular opening in the center of the eye's iris, increases in size to allow more light to enter the eye.

Left Frontal Lobe

The left frontal lobe is a region of the brain associated with reasoning, motor skills, higher level cognition, and expressive language.

Autonomic Nervous System

The section of the nervous system responsible for regulating automatic body functions such as heartbeat, digestive processes, and breathing rate.