Use the Following to Answer the Questions

question 133

Multiple Choice

Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 13.1.The Pillsbury brand name would be characterized as a ____ brand.

• A) private
• B) manufacturer
• C) store
• D) generic
• E) dealer

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Definitions:

Cooperative Federalism

A concept where state, local, and federal governments cooperate and share responsibilities in governing, blending their powers.

Turnout

The percentage of eligible voters who cast a ballot in an election, often used as a measure of political engagement or apathy.

New Working Class

A term referring to the shift in the working class towards more service-oriented and tech-based jobs in the late 20th and early 21st centuries.

Political Participation

Activities that citizens engage in with the intention of influencing the selection of political leaders and/or the policies they enact, including voting, campaigning, and protest activities.