Use the Following to Answer the Questions

question 188

Multiple Choice

Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 13.2.If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars,this would be an example of

• A) a product line extension.
• B) individual branding.
• C) a brand extension.
• D) a private distributor brand.
• E) co-branding.

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Definitions:

Action

A process or state of acting or being active, often referring to movements or activities aimed at achieving a specific goal.

Better Arrangement

The process of organizing or rearranging components or elements in a more effective or aesthetically pleasing manner.

Evaluating For Content

The process of assessing the substance, quality, and relevance of information or material in a given context.

Evaluating For Tone

The process of analyzing the attitude or emotional mood of a piece of writing or speech.