Examlex
A customer who really wants to buy a certain brand but will settle for others if her first choice is unavailable displays brand
Supply Chain Relationships
The interactions and partnerships between various parties in the supply chain, including suppliers, manufacturers, and retailers, aimed at optimizing efficiency and service.
Strategic Alliance
A formal arrangement between two or more parties to pursue a set of agreed-upon objectives while remaining independent organizations.
Vendor
An entity that supplies goods or services to another company, often in a business-to-business (B2B) context.
Partner
An individual or entity that collaborates with another to achieve common goals, often bringing complementary skills or resources to the relationship.
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