Which of the Following Is a Primary Factor Specific to Services

question 173

Multiple Choice

Which of the following is a primary factor specific to services in choosing a brand name?

• A)The service brand is usually the same as the company name so it must be flexible enough to fit several services.
• B)The name must convey an image of great customer service because this is more important for services than for goods.
• C)The name should be distinctive and set the company apart from potential competitors.
• D)Shortness and conciseness are extremely important when choosing brand names for services so that they can easily be remembered.
• E)Service brands are much more difficult to protect legally, so marketers must focus on creating brands with made-up words or a combination of letters and numbers.

Appreciate the role of formal communication, contracts, and leadership styles in establishing trust and success in project management.

Understand the impact of teamwork and communication barriers in project management.

Recognize the importance of cultural aspects in management and safety.

Grasp the significance of contracts in fostering an environment of trust and their role in project success.

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Definitions:

Soft Money Donations

Contributions to political parties for general "party-building" activities, not directly supporting individual campaigns, less regulated by campaign finance laws.

Political Action Committees

Organizations that collect funds from members and donate them to candidates or political parties to influence electoral outcomes.

Lobbying

Engaging in activities aimed at swaying the decisions of individuals in governmental positions, chiefly among legislators or regulatory agency members.

First Amendment Protection

The safeguarding of freedoms guaranteed by the First Amendment, including speech, religion, press, assembly, and petition against unlawful government infringement.