Through a Series of Court Decisions, a Hierarchy of Brand

question 43

Multiple Choice

Through a series of court decisions, a hierarchy of brand protection based on brand type has been created. These brand types include all but which of the following?

• A)Arbitrary
• B)Descriptive
• C)Fanciful
• D)Generic
• E)Symbolic

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Definitions:

Dixiecrats

A political party officially known as the States' Rights Democratic Party, formed in 1948 by Southern Democrats in opposition to the federal civil rights initiatives.

Taft-Hartley Act

A 1947 federal law that restricted the activities and power of labor unions, including limiting strikes and requiring union leaders to swear they were not communists.

NATO

The North Atlantic Treaty Organization is a military alliance formed for mutual defense against aggression, primarily established in 1949.

Marshall Plan

An American initiative passed in 1948 to aid Western Europe, in which the U.S. gave over $12 billion for economic recovery post-World War II to counter the spread of communism.