If Ralph Lauren,a Designer of Fine Clothing,authorized Dan River Mills

question 214

Multiple Choice

If Ralph Lauren,a designer of fine clothing,authorized Dan River Mills to market a line of sheets under the Ralph Lauren name-this arrangement is an example of

• A) brand extension.
• B) brand licensing.
• C) product continuation.
• D) private branding.
• E) individual branding.

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Definitions:

Right Format

The appropriate or most effective arrangement or style for presenting information or content, depending on the context and audience.

Planning

The process of setting goals, defining strategies, and outlining tasks and schedules to achieve those goals.

Business Message

Communication conveyed by a company to its audience, including information, promotions, or updates.

Writing Process

The sequence of steps involved in producing a written document, typically including planning, drafting, revising, and editing.