Use the Following to Answer the Questions

question 31

Multiple Choice

Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 13.1.How does brand loyalty typically effect a customer's purchase decisions?

• A) It makes every purchase easy.
• B) It shortens the amount of time and reduces the risk.
• C) It provides an automatic measure of quality for all products.
• D) It lengthens the process due to the great effort expended.
• E) It makes decisions difficult because most people are loyal to many brands.

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Definitions:

Wave

A disturbance that transfers energy from one place to another across a medium or vacuum, characterized by its amplitude, wavelength, and frequency.

Auditory Canal

The tube-like structure that leads from the outer ear to the eardrum, transmitting sound waves to the middle ear.

Sound Waves

Vibrations that travel through the air or another medium, which can be heard when they reach a person's or animal's ear.

Middle Ear

The part of the ear between the eardrum and the inner ear that contains three small bones that vibrate to transmit sound.