Use the Following to Answer the Questions

question 204

Multiple Choice

Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 13.1.If Hanes,a manufacturer of t-shirts,were to begin producing a t-shirt with the trade character Pillsbury Doughboy on the front,this would be an example of

• A) a brand-extension.
• B) co-branding.
• C) brand licensing.
• D) individual branding.
• E) fanciful branding.

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Definitions:

Knowledge Flow

The movement of knowledge from where it is generated to where it can be utilized, encompassing the transfer and sharing of knowledge within and between organizations.

Functional Structure

An organizational design that groups employees based on their specialized roles or functions, such as marketing, finance, or operations.

Multidomestic Company

A business strategy adopted by a company that operates in multiple countries, allowing each subsidiary to act independently and tailor its operations and products to the local market.

Cross-functional Interaction

Collaboration between employees from different departments within an organization to achieve a common goal.