Consumers Look Closely at Service Quality When Comparing Competing Services

question 21

Multiple Choice

Consumers look closely at service quality when comparing competing services because

• A) they perceive all services to be essentially the same.
• B) they typically have very few services from which to select.
• C) all services are priced about the same.
• D) quality is the only relevant service characteristic.
• E) services are very difficult to evaluate.

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Definitions:

Jean Baudrillard

A French philosopher and cultural theorist known for his analyses of media, culture, and technology.

Simulacrum

An image or representation of someone or something, often used in a context where it is considered a superficial or distorted imitation.

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A scholar recognized for his research on religious violence, conflict resolution, and South Asian religion and politics.

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Acts of violence committed by individuals or groups to instill fear and achieve political, religious, or ideological goals.