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The Ability to Customize Services to Match the Specific Needs

question 39

True/False

The ability to customize services to match the specific needs of individual customers is an advantage to service marketers and may lead to standardized packages.


Definitions:

Bass's Transformational Leadership

A leadership approach that transforms followers through inspirational motivation, intellectual stimulation, and individualized consideration.

Exchange Relationship

A dynamic where two or more parties give and receive something of value, fostering a reciprocal connection.

Self-Interests

The focus on one's own benefits and well-being in decision-making or actions, sometimes at the expense of others.

Task-Oriented Behaviors

Actions and activities that are focused on completing specific tasks or objectives within an organization.

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