What Is the Primary Distinction Between a Line Extension and a Product

question 167

Multiple Choice

What is the primary distinction between a line extension and a product modification?

• A) A product modification results in a completely new product while a line extension is simply changing an old product.
• B) In both cases an existing product is altered, but the alteration is more dramatic with a product modification than it is with a line extension.
• C) Line extensions are designed to better meet the needs of the existing market segment while product modifications target entirely new segments of the market.
• D) With product modifications, the original product is replaced in the product line while both the old and the new products remain in the case of line extension.
• E) Line extensions are strictly aesthetic changes to an existing product whereas product modifications consist of changes in quality and functionality.

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Definitions:

Serve Others

The act of helping or providing service to other people, often emphasizing altruism and selflessness.

Dark Side

The negative, often harmful aspects of human behavior or personality that can impact individuals and organizations adversely.

Transformational Leadership

This method of leadership involves the leader partnering with team members to recognize changes that need to be made, formulating a vision to lead the change by inspiring others, and working closely with committed team members to bring about the change.

Pseudotransformational

Leadership characterized by manipulative techniques that appear transformational in nature but are used for the leader's personal gain rather than the benefit of the group.