As Justin Works on the Prototype of a New Action-Oriented

question 49

Multiple Choice

As Justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process?

• A) Idea generation
• B) Commercialization
• C) Test marketing
• D) Screening
• E) Product development

---

Definitions:

Transaction

Refers to an agreement or exchange between two or more parties that results in the movement of money or resources.

Exchanges

Transactions where goods, services, or securities are traded between two parties without the use of cash.

Other Parties

Refers to third parties or external entities involved in transactions or agreements outside of the primary parties concerned.

Business Gives

Likely refers to corporate philanthropy or donations made by businesses to charitable organizations or causes.