One Disadvantage of Test Marketing a New Product Is That

question 111

Multiple Choice

One disadvantage of test marketing a new product is that

• A) the product is distributed on a regional basis.
• B) competitors may copy the product.
• C) the results give little indication of the product's future success.
• D) price, advertising, and packaging cannot be varied from market to market.
• E) it might fail before it can be commercialized.

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Definitions:

Expectancy Effect

The impact that a person's expectations can have on the outcome of a situation or experiment, often related to the placebo effect.

Misperception

An incorrect understanding or interpretation of information, events, or situations.

Rods

Visual receptors that respond to dim light.

Cones

Visual receptors involved in color vision.