A New Variety of Doritos Is Initially Introduced in Ft

question 51

Multiple Choice

A new variety of Doritos is initially introduced in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Doritos.

• A)multi-stage introduction
• B)roll-out approach
• C)test-market expansion
• D)mass commercialization
• E)trickle-down approach

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Definitions:

Peripheral Nervous System

The part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord.

Efferent Neurons

Neurons that carry messages away from the central nervous system to muscles and glands.

Sensory Neurons

Nerve cells responsible for converting external stimuli from the organism's environment into internal electrical impulses.

Axon Hillock

The conical region of a neuron's axon where the cell body transitions to the axon, and where action potentials are initiated.