Marketers of a Particular Brand of Ice Cream Have Decided

question 75

Multiple Choice

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called

• A) business analysis.
• B) immediate drop.
• C) screening.
• D) phase-out.
• E) run-out.

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Definitions:

Nonrival

A characteristic of a good whereby one individual's consumption of the good does not reduce its availability for consumption by others.

Netflix

An American streaming service and production company that offers a wide variety of television shows, movies, anime, documentaries, and more on thousands of internet-connected devices.

Public Good

A non-excludable and non-rivalrous good that can be consumed by everyone, such as public parks or national defense.

Court of Law

A court of law is a tribunal where disputes are settled, and justice is administered, involving legal proceedings and decision-making by judges or magistrates.