Use the Following to Answer the Questions

question 25

Multiple Choice

Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009.
About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste.
-Refer to Scenario 11.1.Improving the taste of Cheetos Crunchies was a(n) ____ modification.

• A) quality
• B) sensory
• C) functional
• D) benefit
• E) aesthetic

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Definitions:

Factorial Analysis

An analytical technique for interpreting the variability in observed, correlated variables through fewer unseen variables termed factors.

Interaction Effects

Occur when the effect of one variable depends on the level of another variable in statistical models.

Independent Variables

Variables that are manipulated or changed in an experiment to test their effects on dependent variables.

Planning Beyond

A strategic approach focusing on setting long-term goals and objectives beyond the usual planning horizon.