Line Extensions Are Less Common Than Other New Products Because

question 57

True/False

Line extensions are less common than other new products because line extensions are more expensive and more risky.

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Definitions:

Specific Responses

Particular reactions to stimuli, often as a result of learning or conditioning.

Innate Drives

Fundamental biological instincts and impulses that drive behavior, such as hunger, thirst, and the need for sleep.

Reinforcement

The process by which a stimulus or an event (a reinforcer) following a particular behavior increases the probability that the behavior will happen again.

Self-Determination Theory

Deci and Ryan’s theory asserting that all humans have three basic, innate organismic needs: competence, relatedness, and autonomy.