Use the Following to Answer the Questions

question 166

Multiple Choice

Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 10.1.Shaving razors fall into which of the following classification of consumer products?

• A) Convenience products
• B) Shopping products
• C) Substitute products
• D) Specialty products
• E) Accessory equipment

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Definitions:

Marginal Benefit

The additional satisfaction or utility that a person receives from consuming an additional unit of a good or service.

Marginal Cost

The increase in total cost that arises from producing one additional unit of a product or service.

Marginal Cost

The increase or decrease in the total cost that arises when the quantity produced is incremented by one unit.

Marginal Value

Marginal value represents the additional satisfaction or utility a consumer receives from consuming one more unit of a good or service, influencing their decision on how much of a product to purchase.