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Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 10.1.Tasha is shopping for personal care items at her local Target.She walks by one aisle and sees a floor-standing display for the new Venus Embrace.She hadn't thought about buying a new razor,but the display has caught her attention.Which stage of the product adoption process is Tasha most likely in at the present time?
Auditory Sensations
Perceptions of sound, including their pitch, volume, and timbre, as processed by the ear and the brain.
Transduction
The process of converting one form of energy into another, as in sensory systems converting physical stimuli (like light or sound) into neural signals.
Neural Signal
The electrical or chemical transmission of information through neurons in the nervous system, facilitating communication between the brain and the body.
Physical Stimulus
An event or object in the environment that influences an individual's sensory and physiological response.
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