Use the Following to Answer the Questions

question 65

Multiple Choice

Use the following to answer the questions.
Megabus is a new line operating in the Northeast and Midwestern United States,plus in Canada.It offers travelers a cheap alternative to driving and flying between large cities,keeping the fares extremely low yet offering the latest technology.Unlike the traditional Greyhound Lines,Megabus is an express service,and is equipped with Wi-Fi,video screens,headsets,and seat belts.Many buses also run on biodiesel fuel.Additionally,Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals.Patrons can book tickets at Megabus.com,where some fares begin at just $1.Routes are limited,and are offered out of cities such as Toronto,New York,Baltimore,Philadelphia,and Chicago.Recently,its competitor Greyhound,has launched two new bus lines,BoltBus and NeOn,with similar fares and high-tech amenities.A fare on NeOn bus from Buffalo,NY to New York City is $50.00 roundtrip,while the same fare through Greyhound's traditional bus line costs $92.00.The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 10.2.When Greyhound launched the BoltBus and NeOn bus lines,this is an example of

• A) a branding extension.
• B) co-branding.
• C) an extension in the width of the product mix.
• D) an extension in the depth of the product mix.
• E) family branding.

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

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Definitions:

Skinner

An American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.

Response Deprivation Theory

The idea that when a contingency restricts access to an activity, it causes that activity to become a reinforcement.

Premack's Principle

A principle stating that more probable behaviors can serve as reinforcers for less probable behaviors.

High-Probability Activities

Activities that an individual is highly likely to engage in, often used in behavior modification by allowing access to them as a reward.