Use the Following to Answer the Questions

question 149

Multiple Choice

Use the following to answer the questions.
Megabus is a new line operating in the Northeast and Midwestern United States,plus in Canada.It offers travelers a cheap alternative to driving and flying between large cities,keeping the fares extremely low yet offering the latest technology.Unlike the traditional Greyhound Lines,Megabus is an express service,and is equipped with Wi-Fi,video screens,headsets,and seat belts.Many buses also run on biodiesel fuel.Additionally,Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals.Patrons can book tickets at Megabus.com,where some fares begin at just $1.Routes are limited,and are offered out of cities such as Toronto,New York,Baltimore,Philadelphia,and Chicago.Recently,its competitor Greyhound,has launched two new bus lines,BoltBus and NeOn,with similar fares and high-tech amenities.A fare on NeOn bus from Buffalo,NY to New York City is $50.00 roundtrip,while the same fare through Greyhound's traditional bus line costs $92.00.The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 10.2.Casey is searching the website of Megabus.com for the schedule and fares of a trip between Buffalo,NY and New York City.Case is most likely in which of the following stages of the product adoption process?

• A) adoption
• B) trial
• C) evaluation
• D) interest
• E) awareness

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Definitions:

Scientific Management

A management theory that analyzes and synthesizes workflows, improving labor productivity by scientifically studying job tasks.

Job Enrichment

A method of motivating employees by providing them with variety in their tasks and opportunities for growth and responsibility.

Job Specialization

The process of focusing one's work and skill development on a specific area of expertise to increase efficiency and productivity.

Task Significance

The degree to which a job has a substantial impact on the lives or work of other people, within or outside the organization.