To Make Intangible Products More Tangible or Real to the Consumer

question 185

Multiple Choice

To make intangible products more tangible or real to the consumer, marketers often

• A)use low prices on intangible goods.
• B)use symbols or cues to help symbolize product benefits.
• C)use external reference prices.
• D)use multiple channels of distribution.
• E)offer more support services with such products.

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Definitions:

Middle-Aged

A term referring to the period of life typically between the ages of about 45 and 65, characterized by both growth and challenges in personal and professional domains.

Mentor

An experienced and trusted advisor who provides guidance, advice, and support to a less experienced or knowledgeable person.

Intimacy

The closeness and connection that exists within personal relationships, characterized by emotional attachment and trust.

Psychological Closeness

The perceived intimacy or emotional connection between individuals, often determining the depth of relationships.