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Buyers Do Not Compare Alternatives When Shopping for ____ Products

question 32

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Buyers do not compare alternatives when shopping for ____ products.


Definitions:

Primacy Effect

The tendency to remember and give more importance to information that is encountered first in a series.

Information

Data, knowledge, or facts obtained from various sources, used to understand events, concepts, or processes.

Physical Attractiveness Stereotype

The tendency to assume that individuals who are physically attractive possess other socially desirable personality traits.

Personal Qualities

Attributes, characteristics, or traits that define an individual's personality and behavior.

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