Use the Following to Answer the Questions

question 166

Multiple Choice

Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 10.1.Shaving razors fall into which of the following classification of consumer products?

• A) Convenience products
• B) Shopping products
• C) Substitute products
• D) Specialty products
• E) Accessory equipment

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Definitions:

Throughput Time

The amount of time required for a product to pass through a manufacturing process from start to finish.

Throughput Time

The duration required to complete the manufacturing process of a single unit, including all stages of production from raw materials to finished goods.

Manufacturing Cycle Efficiency

A measure of the efficiency in manufacturing, calculated as the ratio of value-added production time to total cycle time.

Turnover

Refers to the total sales generated by a company during a specific period.