List the Various Types of Digital Media and Technologies That

question 105

Essay

List the various types of digital media and technologies that are available for the marketer to use in reaching consumers.

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Definitions:

Demographic Segmentation

The division of a market into segments based on demographic factors like age, gender, income, education, or ethnicity to tailor marketing strategies.

"Mini-Ads"

Short, appealing advertisements aimed at capturing audience attention quickly, often used in digital or social media platforms.

Channel Surf

The action of quickly switching between channels on a television to find a desirable program to watch.

Psychographic Segments

Market segmentation based on consumers' lifestyle, interests, opinions, and personality traits, used to create more targeted marketing strategies.