Walmart Has Stores in China Where Spectators Make Up the Majority

question 32

Multiple Choice

Walmart has stores in China where Spectators make up the majority of the online population.To match their marketing efforts with the characteristics of the population,Walmart should

• A) have a contest to gather consumer-generated content.
• B) ignore comments from Critics.
• C) create a Fan Page and invite consumers to post their thoughts.
• D) post its own promotional messages on blogs and websites.
• E) stick to traditional promotions rather than social networking.

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Definitions:

Principal Value

The original sum of money invested or loaned, before interest or any profit earned.

Note Receivable

An asset on the balance sheet representing money owed to the holder by a debtor, which includes an obligation to pay both the principal and interest.

Dishonoured

Refers to a financial instrument, such as a check or a bill, that is not paid upon presentation for settlement.