Use the Following to Answer the Questions

question 6

Multiple Choice

Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 9.1.The Disney website is missing ____,because the website does not offer the opportunity for customers to directly communicate with Disney employees.Customers cannot express their needs and wants directly to the company.

• A) addressability.
• B) interactivity.
• C) accessibility.
• D) connectivity.
• E) control.

---

Definitions:

Marx

Karl Marx, a 19th-century philosopher, economist, and revolutionary, known for his theories about capitalism and communism.

Weber

Refers to Max Weber, a German sociologist, economist, and political scientist known for his theory on the process of rationalization and his analysis of bureaucracy and social stratification.

Social Stratification

The division of society into hierarchical levels based on factors like wealth, power, and status, leading to unequal access to resources and opportunities.

Inequality

The unequal distribution of resources, opportunities, rights, and powers within a society.