While Consumers Can Use Websites to Access More Information, Marketers

question 62

True/False

While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer.

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Definitions:

Favorable

A term typically used in budgeting and accounting to describe variances or outcomes that are better than expected or budgeted figures.

Variable Overhead Rate Variance

The difference between the actual variable overhead incurred and the standard variable overhead estimated.

Variable Overhead Efficiency Variance

The difference between the actual hours taken to produce a good and the standard hours expected, multiplied by the variable overhead rate.

Favorable

A term often used in financial and operational reporting to indicate better-than-expected performance or results.