In What Ways Can Businesses Become Involved in International Marketing

question 76

Essay

In what ways can businesses become involved in international marketing activities?

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Definitions:

Institutional Collectivism

The degree to which organizational and societal cultural practices encourage and reward collective distribution of resources and collective action.

Uncertainty Avoidance

A cultural dimension that describes the degree to which a society tolerates ambiguity and uncertainty, influencing how its members deal with unfamiliar situations.

Social Norms

The unwritten rules that dictate the acceptable behavior within a society or group.

Rituals

Established sequences of activities or ceremonies performed in a particular context, often reflecting values or beliefs of a community or culture.