In Many Countries,Wendy's Allows Foreign Businesspeople to Use Its Name,logo,methods

question 52

Multiple Choice

In many countries,Wendy's allows foreign businesspeople to use its name,logo,methods of operation,advertising,and products.In exchange,Wendy's receives a financial commitment and an agreement to conduct business in accordance with its standard of operations.Wendy's is engaging in

• A) contract manufacturing.
• B) licensing.
• C) franchising.
• D) exporting.
• E) direct investment.

---

Definitions:

Advertising

The nonpersonal communication of information paid for by an identified sponsor, for example, an individual or an organization.

Electronic Collection

The process of collecting payments, debts, or other obligations electronically, via online transactions or electronic payment systems.

Business Cards

Small cards containing professional contact information that are exchanged in business contexts to facilitate networking and communication.

Cognitive Dissonance

The psychological discomfort experienced by an individual when holding two or more conflicting beliefs, values, or ideas, often leading to a change in attitude or behavior.