Firms That Have Operations or Subsidiaries Located in Many Countries

question 176

Multiple Choice

Firms that have operations or subsidiaries located in many countries are referred to as

• A) multinational enterprises.
• B) strategic alliances.
• C) joint ventures.
• D) international marketers.
• E) export alliances.

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Definitions:

Direct Marketing

Direct marketing is a type of advertising that allows businesses to communicate straight to the customer through various mediums, including email, mail, phone, and in person.

Advertising

The practice of promoting products or services through various media to attract consumer interest.

Personal Selling

A direct marketing approach where sales are achieved through personalized interaction and persuasion by the salesperson towards the potential buyer.

Very Persuasive

Highly effective in influencing or convincing others to act or believe in a certain way.