When a Business Routinely Purchases the Same Product with Similar

question 166

Multiple Choice

When a business routinely purchases the same product with similar terms of sale,the purchase is called a

• A) new-task.
• B) repetitive purchase.
• C) straight rebuy.
• D) modified rebuy.
• E) standard order.

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Definitions:

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or emotional responses rather than the merit of the persuasive message itself.

Central Route Persuasion

A technique of convincing that requires thorough examination of a message's substance, focusing on rational arguments and proof.

Cognitive Dissonance

The psychological unease felt by someone who simultaneously maintains two or more conflicting beliefs, values, or concepts.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues to convince people, rather than factual information or logical arguments.