The Group of People Within a Business Who Are Involved

question 19

Multiple Choice

The group of people within a business who are involved in making business buying decisions is referred to as

• A) the new-task team.
• B) negotiators.
• C) purchasing agents.
• D) deciders.
• E) the buying center.

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Definitions:

Agenda-Setting Theory

A communication theory that suggests the media has the power to influence the public's perception of what topics are important.

First-Level Agenda Setting

A theory suggesting that media doesn't tell people what to think, but is effective in telling them what to think about by influencing the salience of issues.

Gatekeeper

An individual or policy that controls access to something, for example, journalists or editors who decide which stories are published or broadcasted.

Qualitative Research

A research method that collects and analyzes non-numerical data (such as text) to understand concepts, opinions, or experiences.