What Are the Four Major Categories of Factors That Influence

question 119

Multiple Choice

What are the four major categories of factors that influence business buying decisions?

• A)Environmental,organizational,interpersonal,and individual
• B)Environmental,organizational,psychological,and individual
• C)Environmental,psychological,individual,and technological
• D)Technological,organizational,environmental,and interpersonal
• E)Environmental,organizational,technological,and individual

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Definitions:

Utility Function

An illustrative model that shows the way individuals prioritize various combinations of products based on their contentment levels.

Coconuts

The large, brown, hard-shelled seeds of the coconut palm, used for food, oil, and as a source of material.

Fish

Aquatic vertebrates that live in water, breathe with gills, and typically have fins and scales.

Increasing Returns to Scale

A situation in production where an increase in the quantity of inputs leads to a proportionally larger increase in output.